GIR (Get it right)

GIR started with a simple challenge: to revolutionize the spatula. A 2012 Kickstarter crowdfunding campaign brought their original spatula to life, and GIR has since grown to over 50 products. GIR’s brand went through a lot of visual iterations during my time designing for them, landing currently on a sleek grayscale look with pops of color from their products and gradient treatments. As a result of educating GIR’s audience about product features and benefits of each new release through designing multi-touch product launch campaigns, GIR saw a revenue increase of 639% compared to previous launches.