GRAZA
Graza is a recently launched squeezable olive oil company that seeks to embrace the imperfect nature of cooking to help people find more confidence and joy in the kitchen. I took the brand guidelines developed by creative agency Gander and translated them into both email and paid social applications. With witty copy and playful illustration, the brand is colorful, honest, and memorable making it a joy to design for. I also aim to inject some fun into every email by animating their illustrative elements in a way that is subtle, yet eye catching.
