GRAZA
Graza is a recently launched squeezable olive oil company that seeks to embrace the imperfect nature of cooking to help people find more confidence and joy in the kitchen. I took the brand guidelines developed by creative agency Gander and translated them into both email and paid social applications. With witty copy and playful illustration, the brand is colorful, honest, and memorable making it a joy to design for. Below features a 30 second awareness video created originally for Facebook and Instagram, and later YouTube. Included below the video is a storyboard I collaborated on to help determine shots to use, pacing, and motion graphics. Included as well are some social and video ads created for both upper and lower funnel strategies.
