Lee Jeans

Lee is an American brand of denim jeans first produced in 1889 in Salina, Kansas. Lee’s messaging leans into the fact that their brand is “legendary” due to their historic routes and timelessness. The brand’s look visually is simple and bold, with typography and layouts that compliment the photography to allow their products to take center stage. Below are a sample of social media ads (Instagram/Facebook/Pinterest) and video projects I’ve created for the brand for both their traditional and premium audience segments.