Plink!
Plink! is a sustainable, low-sugar drink in an effervescent, flavor-packed tablet. Just provide your own glass of water, drop a Plink!, and watch it turn into delicious, flavored water. Due to the product’s minimal packaging, there is 98% less carbon impact and 99% less packaging waste when compared to canned and bottled beverages. Plink!’s branding is as joyous and whimsical as its packaging, featuring a bright color palette, mixed weight typography, and bold imagery. Their emails feature elements of surrealism and include collaged photography mixing with their branded assets to create an extra layer of intrigue for recipients to scroll through. Plink! is a recently launched brand, and I worked closely with the founders to develop an email style that properly expresses the brand’s mantra and optimism.
